So how does the company intend to maintain its niche position in the market? The goal is make this small luxury available to more customers in the comfort of their own homes by packing it in a format that can be suitable for retailers. Since their inception in 1999 at Borough market, they have been known to serve one of the most indulgent, intense and satisfying hot chocolates on the market. I mean, who wouldn’t want a luxurious chocolate bar that not only tastes great, but also possesses ingredients that plump the skin or rejuvenate you after a long flight?įinally, they are aiming to bring their hot chocolate to more consumers. In addition, they are planning a range of chocolate bars that have functional properties. Under its Beankind banner that produces vegan products, they are currently developing a range of plant-based chocolates, truffles and chocolate snacks not only for vegans, but to try and encourage everyone to increase the amount of plant-based food and treats that they try and enjoy. Recently they have been working diligently on switching their recipes for boxed chocolates to plant-based recipes, all the while ensuring there is no compromise on taste. Innovation is a constant obsession for the company and it is something they never stop thinking about. Now we need to elevate our brand awareness and create a must-have desire to experience our products in a welcoming and interactive environment,”Elsarky explains. Due to the creativity and innovative thinking displayed by Anne Weyns, Founder and current Chief Creative Adventurer, we have these in abundance. “You always need to start with excellent products that surprise and delight consumers. We also see tremendous growth opportunities in wholesale and travel retail.”Īfter a difficult year, Elsarky feels the next 12 months will be a time for the brand to focus on building both capacity and capabilities to meet projected demand and to prepare for future growth whilst also developing the online platform. “We plan to expand the company’s retail presence initially to Asia, Europe and the Middle East followed by North America and Latin America over the next five years. “Artisan du Chocolat has tremendous unexplored potential to extend its unique creations to consumers worldwide,” comments Mohamed Elsarky, Chairman & CEO of Artisan du Chocolat. The business has recently announced the sale of a majority stake to former Godiva Chairman & CEO Mohamed Elsarky, who with a global FMCG and private equity background was responsible for the turn-around and expansion of Godiva as the leading prestige retailer of Belgian chocolates across international markets. Artisan du Chocolat is a luxury British chocolatier that offers its own unique and delicious range of chocolates through its branded stores in London, online and through co-manufacturing for some of the leading premium retailers in the UK.įounded in 1999 by Anne Weyns, she continues in the business today in her role as Chief Chocolate Adventurer for a company that has attracted praise from the best of the best in its 21-year history, with Gordon Ramsay being their first customer dubbing it “the Bentley of Chocolate” and Michel Roux Jnr describing their products as “the leading light in the world of modern chocolate”.
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